Innovative two-part modular camera designed for “freestyle shooting” that captures amazing moments from any angle imaginable
Capturing memories on camera will never be the same again with the EX-FR10, Casio’s latest addition to its EXILIM family of compact digital cameras, available in Singapore at the end of September 2014. The innovative two-part modular design enables users to explore a myriad of perspectives and camera angles currently not possible with conventional cameras today.
“The EX-FR10 is one of the most exciting and creative series in our EXILIM range of high-performance cameras. Three years ago we surprised our customers with the EXILIM TR series that came with a first-of-its-kind 360° rotating frame for more flexibility to take the ultimate ‘selfie’. The new EX-FR10 not only provides flexibility, but also unlimited photo opportunities and we are excited to see this camera in action on the streets in Singapore,” said Mr. Daniel Lee, Marketing and PR Manager, Casio Singapore.
Modular Design for “Freestyle Shooting”
The camera module easily docks or detaches from the LCD-equipped controller providing three distinct styles of shooting when using the EX-FR10. It can either function as a ‘Conventional Camera’ by docking and folding the camera module on its hinge, used in ‘Selfie’ style with the camera upright and LCD screen facing self-wards, or transformed to the innovative ‘Split’ style by detaching the module and shooting remotely with the controller or hands-free using the interval shooting function.
Users can explore even more unique perspectives by placing the camera module anywhere they wish and monitor the image composition on the LCD screen before snapping away. The module features an intuitive touch display instantly familiar with smartphone users, connects wirelessly and instantaneously to the controller via Bluetooth1, letting users truly enjoy the ultimate freestyle shooting experience with framed shots or candid moments. This two-part modular design even allows for effortless capturing of the increasingly popular back portrait shot, a method of shooting that has been challenging up until now.
Share Photos Instantly on Social Media
No adventure is complete without sharing the memories instantly with friends and family on social media, by sending images to any smartphone2 via the camera’s built-in Wi-Fi capabilities.
Taking the experience one step further, users can also choose from two exciting functions to design their own photo slide show or short movie. A Highlight Photo function automatically selects still images and produces a single collage of the day’s best photos with ten different collage options to play with, while the Highlight Movie function takes video recordings and turns them into short movies, complete with pre-installed background music.
Price and Availability
This modular-designed EXILIM EX-FR10 camera is available in three colours (Orange, Green and White) at a Suggested Retail Price of SGD$699.00 and can be found at all Casio authorised retailers in Singapore from the end of September.
