Clarks, one of the most well-loved and recognisable British brands across the world for 190 years, has launched the new C7+ concept as part of its rebranding efforts, and the exciting “new look” has finally found its home in ION Orchard Singapore (#B2-22)!
Inspired by the brand’s unique identity and rich heritage, the C7+ concept store at ION Orchard is the FIRST of its kind in Southeast Asia, giving you a new and refreshing shopping experience with a “home away from home” undertone.
Everything in the C7+ concept store is carefully curated to recreate the natural and “homely” feel, and at the same time to draw the consumer back to Clarks’ 190 years’ of history and heritage.
For A/W 2015, available in store right now, the Clarks story continues to unfold, revealing collections that capture the season’s essential looks. Reinterpretation is the watchword as the classics are given a twist and transformed into style as exciting as it is unexpected. Driven by key trends such as mantailoring for women and “athleisure”, stories within stories emerge and show themselves in everything from the considered choice of trim to the colour palette, the materials and finishes in the latest offerings from Clarks.
For men, the delight is the detail; finishing touches like chalk white stitching and oversized commando sole patterns help in the reimagining of high tops, Derbys and toe capped boots.
Arton Walk. Epitomising the timeless Derby, it has a multitude of detail including craft stitching,
lace stays, a heel collar, contrast colour laces and a sole that combines natural leather and marbled
Dargo Rise takes the evergreen toe-cap boot and reinvents it for autumn/winter 2015. Brogueing and burnishing add an extra dimension to the premium leather, while a contrast welt, cleated sole and leather insert on the heel are small subtleties that make a big impression.
For Autumn Winter, the Athleisure trend has been reimagined as a timeless classic. Javan Walk, takes evergreen Derby styling and pairs it with a sport-inspired footbed, a mesh lining and two-tone wedge sole. A premium suede upper, complete with folded and stitched blind seams, helps to deliver a unique fusion of then and now.
Highlights among the Clarks Narrative collection include Junelle Polly a sports influenced runner that successfully teams an on-trend profile with pops of contrasting colours and an easily adjustable fit for maximum comfort.
Highlights in the Clarks Narrative collection include Anniston Vale, a pointed toe, tasselled loafer that
uses a cleated sole to introduce a hint of on-trend sports styling and a combination of colours and materials to deliver truly versatile style.
Image Dazzle, meanwhile, is a flattering, strappy, square-toe sandal available in gleaming white leather, gorgeous grenadine or spotted pony hair. A fresh new take on the classic block heel adds to the seasonal style, while Clarks Cushion Plus with Posture Boost ensures these are heels that can be worn day to night.
2015 marks the 190th anniversary of Clarks, which was born in Britain in 1825. In celebration of its 190th anniversary, Clarks also collaborated with V&A plus renowned curators Ted Polhemus and Lucy Johnston, who scoured the Clarks archives to tell the very British Clarks story anew with Clarks Unboxed, a ground-breaking digital concept that will bring its history to life through an interactive platform on Clarks’ website.