With over a billion travellers traversing the globe annually for all sorts of reasons be it work or leisure, one thing remains constant – souvenir buying.
In the second installation of the Holiday Inn Souvenir Study, based on survey of 900 travellers, we take a closer look at the multi-million dollar souvenir industry through the habits and preferences of travellers across the region of Asia, Middle East and Africa.
Some interesting findings of the survey:
- 70% of travellers see buying souvenirs as an important part of their holiday
- The younger travellers are, the more importance they place on souvenirs.
- 76% of 25 year olds and below think souvenirs are important, compared to 68% who are above 65.
- 4 in 5 travellers from South East Asia are more than happy to accommodate souvenir requests from friends and family.
- The least preferred souvenirs are novelty items, decorative trinklets and educational items. Most people prefer local keepsakes, handmade art and food.
The third and final infographic in the Holiday Inn Souvenir Study will explore the wackiest and most wonderful souvenirs received by travellers from across the region.
