SilkAir has always believed that journeys should be joyful, and it’s the little things that make a difference. Other than providing a full-service offering on-board, such as the luxury of check-in baggage allowance, in-flight meals, timely flights, and of course, not forgetting entertainment via its complimentary wireless in-flight entertainment system, SilkAir Studio – now available on all its aircraft.
Earlier this month, SilkAir brought this philosophy to life, reminding passengers how these little extras can make big differences. Non-SilkAir travellers flying to Singapore were met at an overseas airport by SilkAir stewardesses and they were invited to participate in a poll to find out what their favourite ‘little joy’ in air travel was – be it in-flight meals, complimentary luggage allowance, on-board entertainment, seat selection etc. On completing the poll, they were offered a voucher to fly with SilkAir to enjoy these little joys on their next trip and were also offered a special surprise, the Joy Pack!
Disguised as a box of chocolates, the packs, once opened, were revealed to be innovative, portable in-flight entertainment screens that held engaging content like travel programmes, kids shows and TV comedies. The travellers brought the Joy Packs on their flight, allowing them the chance to enjoy a little of the joy that SilkAir offers its customers on a regular basis. Through the activation, SilkAir was able to reach out to consumers and showcase that when it comes to air travel, the little joys matter.
Visit SilkAir’s Facebook page for more information and do remember to take part int the contests and win some attractive prizes!
