SINGAPORE – Samsonite Singapore has teamed up with Singapore design company STUDIO DAM to upcycle pre-loved luggage following the successful launch of their 2022 Luggage Trade-In campaign.
Consumers and key opinion leaders were invited to trade in pre-loved luggage at any Samsonite retail store during the initiative that runs until April 30. For every piece traded, Samsonite Singapore has committed to a S$10 donation to the World Wide Fund For Nature (WWF-Singapore).
The Luggage Trade-In Campaign forms part of Samsonite Singapore’s strategy for environmental responsibility, which focuses on the whole journey – from how Samsonite Singapore’s products are made to how they endure; how the company plays its part in reducing its impact on the planet and how it ensures that its people, partners and communities engage in and benefit from this progress. This sustainable push supports a design agency that champions recycling efforts.
In a bid to support a circular economy, Samsonite Singapore’s tie-up with STUDIO DAM, a firm of sustainable design in Singapore, will see pre-loved luggage upcycled into sets of 2-piece coasters which customers can redeem at Samsonite’s ION (#B3-08) and Suntec City outlets (#01-463/466, North Wing). The offer begins in May, with details to be posted on Samsonite’s social networks (Instagram: @samsonite_sg).
The DAM GOOD PLASTIC initiative is a display of STUDIO DAM’s effort in practising corporate social responsibility. Said Matthijs Rikken, Co-Founder – Creative Director – Maker: “From preloved luggage to 100% upcycled all-purpose trays, this collaboration between Samsonite and DAM GOOD PLASTIC is so meaningful as we witness the company taking steps to create a tangible, 100% up-cycled plastic object made locally in Singapore from their own waste.”
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