Auntie Anne’s Celebrates 25 Years of Handcrafted Pretzels in Singapore with Birthday Pretzel Nuggets

The sight and scent of warm, buttery soft pretzels has been a familiar comfort to many Singaporeans. A family favourite since 1996, Auntie Anne’s marks its 25 years of handcrafted pretzels this year, with a slew of activities this August and September; including new limited-time flavours and a Soft Pretzels Baking Workshop for loyal and new fans alike to rediscover freshly-baked soft pretzels that we once knew from yesteryear.

Beginning the brand’s exciting 25th anniversary celebrations, Auntie Anne’s is set to release a new and limited-time addition to its menu: the Auntie Anne’s Birthday Pretzel Nuggets, which will be available for purchase online and in-store from 2:00pm during this festive period of 17 August 2021 to 10 October 2021 only.

Festivities of Auntie Anne’s 25th Anniversary awaits as fans can reminisce on the simple pleasures that come with every bite of the Birthday Pretzel Nuggets. Coated with the brand’s signature semi-sweet chocolate sauce that fans have come to love, fans can also opt for the cute multi-coloured Rainbow Sprinkles toppings for that added sweetness or go for a localized spin to the American pretzels, with the desiccated nutty-flavoured Coconut Flakes toppings that makes for a light yet irresistible pairing!

With a myriad of delectable pretzel offerings the brand is known for, Auntie Anne’s will also be having a limited-time promotion of its Birthday Pretzel Sets and 25th Anniversary Celebration Set, so fans can have their fill of the new and favourite Auntie Anne’s pretzels!

Each Set will also come with collectible Auntie Anne’s merchandise – a Pretzel plushie keychain and/or a canvas tote bag.

Available from 17 August 2021 in-store and online at, for a limited time only, fans will not want to miss these exclusive collectibles while indulging in the simple joys of Auntie Anne’s pretzels.

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