Singapore – Heineken®, the world’s most valuable international premium beer, is calling on consumers to exchange their foiled year-end celebrations for a fresh perspective on what the season could hold for them with friends and family. Central to the Heineken® Festive Cheers campaign is a simple celebration algorithm which aims to closely align holiday wishes with holiday reality – giving those who play, the chance to win a Heineken® celebration for two right here in Singapore.
Over the next 4 weeks (26 November – 24 December 2021), consumers can use their smartphones to discover and unlock a series of celebratory moments with Heineken®, curated in an exclusive partnership with Klook. From soaking up a voyage in Singapore’s Southern waters with a friend, to relaxing at a secluded staycation with a loved one, or pouring the freshest pints for family and friends by winning a Heineken® Home Blade Bar Experience – each and every celebration has been carefully curated to ensure there’s something for everyone. One thing that is guaranteed is that chilled Heineken® / Heineken® 0.0 will be at the centre of every celebration. All those who submit an entry to the Heineken® Festive Cheers microsite will be guaranteed an exclusive Klook Promo Code.
Heineken® at the heart of celebrations this season
To enter Heineken® Festive Cheers, simply visit http://www.heinekenfestivesg.com/ and follow a series of prompts. Finally, after confirming if you want to ‘escape from the city’ or ‘explore the city’, you will be served with a fresh perspective on how you could be celebrating the season with Heineken®, before being invited to win it*.
In addition to winning experiences, you could walk away with Heineken® to kick-start festive celebrations at home with friends and family. From winning a six-pack of Heineken®, to a Magnum or a six months’ supply, there are also several Heineken® Home Blade Bar Experience up for grabs. Each Home Blade Bar Experience will be delivered to the winners’ door to level-up their celebrations at home. With access to freshly tapped Heineken®, scrumptious bar bites, canned cocktails and music playlists provided in partnership with Zouk, winners will have every reason to raise a toast to the festivities.
