TUDOR unveils the North Flag for the first time in Singapore, following its world premiere at this year’s Baselworld. The brand’s first emblematic pop-up store is situated right outside Wisma Atria, Level two, Outdoor Atrium. Local guests and watch aficionados will get an exclusive hands-on experience of the Swiss watchmaker’s latest collection of high quality watches at accessible prices. Embodying the true characteristics of an ultimate tool watch – style, reliability, and quality – the North Flag is a game-changer in the world of contemporary horology, fitted with the brand’s first-ever in-house TUDOR MT5621 movement.
Inspired by the story of early TUDOR watches worn by expedition members of the 1952-54 British North Greenland Expedition (BNGE), the North Flag features throwback design elements, yet a fully modern and cutting-edge style.
Immerse yourself in the World of TUDOR at the pop-up store from 1 July to 2 August 2015, 10:30am to 9pm, and try your hands on the popular Heritage collection featuring the Heritage Black Bay, Heritage Chrono and Chrono Blue, which pay homage to the highly sought-after vintage timepieces. Also present is the scratch-proof Fastrider Black Shield, for those looking for an all black timepiece with a touch of contemporary cool.
This pop-up launch is held in collaboration with Emperor Watch & Jewellery Singapore, one of TUDOR’s official retailers in Singapore.