SINGAPORE – This April, Starbucks and LINE FRIENDS, a global character brand loved by many, are joining together once again for a limited-edition merchandise collection to commemorate Earth Month across the Asia Pacific region.
Spotlighting BROWN with planet earth enjoying a cup of Starbucks® coffee, the collection includes an assortment of lifestyle accessories and reusable drinkware.
The drinkware is made in partnership with MiiR, a purpose-driven drinkware company dedicated to driving sustainable change.
Customers can also join BROWN on a planet-positive journey by participating in four fun-filled social media challenges for a chance to win Starbucks® Rewards Stars, inspiring them to take small steps to do better for the planet we share.
“Starbucks second merchandise collaboration with LINE FRIENDS represents our shared aspiration to create meaningful experiences in our communities,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The campaign captures both brands’ shared vision to harness scales for good for the betterment of people and the planet.”
“Following the success of the first Starbucks® X LINE FRIENDS collaboration, we are excited to bring the BROWN limited edition this April in celebration of Earth Month in Asia Pacific,” said LINE FRIENDS. “We hope to inspire people to incorporate small acts of sustainability into their everyday through fun social media mini-games with our beloved BROWN.”
The limited-edition merchandise collaboration will be available starting on April 22 at select Starbucks® stores across the Asia Pacific region, including Australia, Cambodia, Vietnam, Hong Kong, Indonesia, South Korea, Malaysia, New Zealand, the Philippines, Singapore, Thailand, and Taiwan while supplies last.