SINGAPORE – For the first time in over 50 years, Subway® is bringing to life its very own museum, also known as the Subway Big Museum of Taste, from the 10th to the 30th of August 2022, exclusively in Singapore. Spanning over 6,000 sq ft, Subway’s Big Museum of Taste offers a discovery into one of the world’s largest Quick Service Restaurants (QSR), made experiential through digital installations and interactive activities, all in time to commemorate Singapore’s National Day. It will be located at the first level of 11 Prinsep Link, a State Property managed by the Singapore Land Authority.
Featuring nine never-before-seen interactive installations across four zones, the museum promises a fun-filled experience for everyone. Behold the seven metre long iconic and longest-running Italian B.M.T.™ sub right at the entrance of the museum, offering a grand welcome to guests. To effectively manage the crowd, all guests are to register themselves online prior to their visit to the museum, before they can collect their near field communication (NFC) tags at the museum, at the start of their journey.
Discover the history behind one of the world’s largest and most renowned quick service restaurant brands, through insta-worthy feature walls and fun trivia games. Additionally, guests will have a truly immersive experience by going behind-the-scenes and becoming their own sandwich artists, assembling their virtual sub. Imagine “kneading” your own dough, “slicing” vegetables and challenging your friends to a dance-off while you “pick” your protein!
Before saying goodbye, fans can enjoy a sweet treat of freshly-baked Subway cookies and Coca-Cola, but not before browsing our limited-edition museum merchandise at the gift store. Fans can look forward to bringing home their very own exclusive Subway-branded socks, pop sockets, t-shirts, pillows, tumblers and more!
Subway Big Museum of Taste
10th – 30th August 2022
Opening Hours:
Mon – Thurs: 10:00am to 9:00pm
Fri – Sun: 10:00am to 10:00pm
11 Prinsep Link, Singapore 187949
Ticketing information: All tickets have to be redeemed via www.subwaymuseumsg.com, tickets are not available for purchase at the museum. Spend $12 in any Subway Singapore restaurants to redeem one ticket or $20 to redeem two tickets. Restaurant spending is only applicable for walk-in and takeaway, not applicable for orders made through third-party food delivery apps and/or websites. Children aged 12 years old and below enjoy free entry. Terms and conditions apply.
For more information, visit https://www.subwaymuseumsg.com/