SINGAPORE – Plant-based milk options have been quietly growing in popularity with the market forecasted to grow over 100 times globally by 2050. Even as we edge towards increasingly sustainability-conscious consumption, Asia has been slower in the shift to the wider adoption of plant milks – accounting for a mere 15% of the Asian milk market.
In support of Earth Day, and to accelerate the adoption of a more sustainable dairy alternative, homegrown oat milk brand OATSIDE wants to flip the script and make oat milk the default option for dairy drinkers out there.
Over Earth Day weekend on 22 to 24 April, OATSIDE is teaming up with local F&B establishments to replace dairy milk with oat milk as the default serving companion in all milk-based beverages. Dairy milk will continue to be available as an add-on option.
OATSIDE will be served by default, at no extra cost, in all milk-based beverages at Park Bench Deli and PPP Coffee at FUNAN.
