NEX, the biggest shopping mall in the North-East region of Singapore, has launched my NEXrewards, a mobile application that incorporates a fuss-free and seamless loyalty system for shoppers. The loyalty programme aims to deliver a higher quality of customer experience and position NEX as the retail epicentre in Singapore’s heartlands.
At the point of purchase, shoppers will enjoy a swift and integrated experience, whilst earning NEXpoints instantly through the Jeripay terminals at all NEX retail outlets. These terminals, deployed at each tenant’s retail outlet, are at no cost – a mark of NEX’s commitment to innovating and adapting to changing customer preferences. All tenants’ staff members are trained in the multi-faceted use of the terminals to ensure that my NEXrewards members will receive optimum benefits of the loyalty programme.
“To stay ahead of the curve with latest developments in the retail scene, we’ve been actively listening to our customers to develop my NEXrewards to ensure that our customers can reap tangible benefits while they enjoy their time at NEX, in the most transparent and immediate way possible,” said Melissa Ang, General Manager, NEX.
my NEXrewards – Members Benefits
With each purchase made, members will earn NEXpoints at the point of purchase without the hassle of scanning receipts to claim loyalty points. By simply presenting the member QR code on my NEXrewards at the point of purchase, they can immediately earn NEXpoints (Non-Supermarket = 1 NEXpoint for every $1 spent; Supermarket (Cold Storage) = 1 NEXpoint for every $5 spent) at participating outlets, which in turn can be used to redeem e-vouchers. Every 1,000 NEXpoints accumulated will allow members to redeem a $5 eNEXvoucher, giving them added value to their spending.
my NEXrewards app is available for download on the App Store and Google Play.