Reebok Pump celebrates the launch of the Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary
In celebration of the 20th anniversary of Reebok’s Pump Fury series, the brand has partnered with Singapore’s leading local brands Limited Edt and Hypethetic to redefine this icon. Renowned sneaker retailer Limited Edt and clothing label Hypethetic were the only local labels selected for this collaboration due to their design forte in the cult fashion market in Singapore.
The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary sneakers is the tenth of 27 unique designs that Reebok will be releasing from partnerships with acclaimed designers from all over the world this year.
Each pair will come with an individually numbered holographic box designed by art house WHALERABBIT. The exclusive shoe box is specially fabricated from polished translucent black acrylic, accented with a hexagonal holographic glow, and a magnetic lock with nickel-plated logos to boot. A special-edition not-for- sale t-shirt will also be given out with each purchase.
The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary comes in US sizes 4 to 12 and will be sold exclusively at all Limited Edt stores island-wide from 19th March 2014 at S$249.00 nett.
Reebok’s Instapump Fury has and will continue to serve as a coveted canvas for future collaborations, and sneakerheads can look forward to seeing inimitable colourways and treatments from some of the world’s most distinguished artists and designers. The release of the next 20th anniversary design will be announced in April.