[News] Capture special moments in style with the new Samsung NX mini SMART Camera

Leading a new ‘wefie’ trend with the world’s slimmest and lightest interchangeable-lens

Samsung Electronics Singapore announced the launch of the NX mini, the world’s slimmest and lightest interchangeable-lens camera* in Singapore. The portable and stylish design of the NX mini SMART Camera, along with its stunning image quality, makes it the “go-to” device for great photography, allowing users to capture special moments in stunning detail.

With NFC and Wi-Fi® capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.

Portable, Stylish and Functional – Perfect for Any Occasion

As the slimmest and lightest interchangeable-lens camera on the market*, the NX mini is the ultimate way to capture life on the go without any hassle. Weighing only 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still deliver the powerful results passionate photographers demand. The camera features a solid premium metal body with a luxurious leatherette finish, making the camera the natural choice for style-conscious photographers looking to make a statement. Available in four different colours (white, pink, mint green and brown) in Singapore, users can choose the colour that best suits their style.

The ‘selfie’ has found a permanent place in vocabularies across the world in recent years and its popularity shows no sign of stopping. The word ‘wefie’ has entered the urban dictionary as a photo taken in the same fashion as a selfie, but with two or more people and Samsung is poised to lead this trend with the NX mini.

Reflecting this recent consumer trend, the NX mini has a range of exclusive features which allow photographers to effortlessly indulge in the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up and Touch Display that flips 180-degrees and an ultra-slim 9mm wide angle lens, users can frame images of themselves perfectly, capture group shots from an arm’s length away and easily be part of group memories. The NX mini’s powerful optical performance delivers high quality images that are crisp and clear, ensuring that subjects in the photos are always looking their best.

Despite its slim appearance, the NX mini packs a big performance in its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With its high resolution, pictures captured with the NX mini burst with vivid colour.

Specialised NX-M Lenses for NX mini

Samsung has introduced three NX mini lenses (NX-M) which are optimised for use with the NX mini body, providing a variety of options to meet individual shooting preferences.

• The NX-M 9mm F3.5 ED lens has  an  ultra-slim  design  and  its wide  angle makes  it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum  angle for taking  selfies,  ensuring the  camera  becomes the  go-to  choice for those looking to share the best of themselves.

• The NX-M  9-27mm F3.5-5.6 ED OIS lens is  a  micro-compact  zoom  lens  with  a stylish  design  and  is  small  enough  to  comfortably  fit  in  pockets  and  bags.  This  compact-sized  standard  zoom lens offers a  variety of  shooting options from wide-angle to telephoto shots, with optical image stabilization for sharp results.

• With  the NX-M  17mm F1.8 OIS lens,  photographers  can  enjoy  a  beautiful  bokeh effect which makes the highly detailed subject stand out from the surroundings. NX mini owners will also be able to use 15 NX lenses with the device by using a specialised NX-M Mount Adapter (ED-MA4NXM). These lenses are sold separately.

Pricing and Availability

The Samsung NX mini is now available in Singapore at a RRP of $549 (9mm Lens, Available in White only) and $649 (9-27mm Lens, Available in White, Pink, Mint Green and Brown) at all major consumer electronics stores and Samsung Experience Stores. The Samsung NX mini also comes bundled with Adobe® Photoshop® Lightroom® 5, which is valued at US$149.

To discover more, please visit www.samsung.com.