For Fall 2015 Boston-based New Balance will debut three Made in UK styles, 576, 1500 and CT300, inspired by ‘Real Ale,’ the traditional way of making beer and inherent to traditional British pub culture.
The New Balance ‘Made in UK’ Real Ale pack follows a legacy of New Balance ‘Made in UK’ theme packs referencing iconic elements in British culture and landscape. Most traditional UK pubs offer real ale alongside modern beer.
For the New Balance ‘Made in UK’ Real Ale pack, each style references a fictional beer, however they are inspired by common types of British real ale – India Pale Ale, amber ale and dark stout or porter.
Each silhouette in the pack offers a pigskin upper with perforated details; a ‘Real Ale Pack’ insignia on the tongue label and ale branded inserts – 576 Ye Old Flimby Prime; 1500 The Cumbrian Red; and, CT300 Chicken Foot IPA.
The New Balance ‘Made in UK’ Real Ale Pack will be available in stores now with a suggested retail price of $229 – $269.