In celebration of McHappy Day, the largest annual fundraising event for Ronald McDonald House Charities® (RMHC®) Singapore, McDonald’s® Singapore will be initiating a series of activities to demonstrate how a small change can make a big difference in the lives of young children.
The programme will run from 21 to 28 October 2016, and will begin with a LIVE art installation at 313@Somerset on 21 October.
From 23 to 28 October 2016, McDonald’s will be donating S$1 to RMHC® Singapore for every purchase of a Chicken McNuggets® Extra Value MealTM in all restaurants. This means that McDonald’s customers can show their love while indulging in their favourite Chicken McNuggets® meal, further emphasising how a small change can make a big difference.
Small Change, Big Difference – LIVE art installation at 313@Somerset on 21 October
In collaboration with creative expressionists The Band of Doodlers, art murals depicting the hopes and dreams of RMHC® Singapore beneficiaries will be installed for one night only at the atrium of 313@Somerset. The artists will be using small change that have been donated to RMHC® Singapore in the artwork, to further illustrate how a small coin donation can make a big difference to a family’s life. From 4:00 – 8:00pm on 21 October, members of the public can witness the transformation of blank canvases into artistic murals that feature the lives of various beneficiaries and the impact of RMHC® Singapore.
The event will be screened LIVE on the McDonald’s Facebook page from 4:30pm. Facebook fans may also share their wishes for RMHC® Singapore beneficiaries, with the chance of seeing it come to life through the murals.
23 – 28 October
From 23 to 28 October 2016, customers who donate their change – big or small – to the RMHC® Singapore donation boxes at front counters of all McDonald’s restaurant will receive a heartwarming ‘thank you’ card with hand-written notes from an RMHC® Singapore beneficiary.