InterContinental Hotels Group (IHG) today announces a multi-year partnership between its industry leading loyalty programme, IHG Rewards Club, and the Mahindra Racing Formula E Team.
Formula E is the world’s first all-electric powered motor racing Championship consisting of a series of races known as ‘ePrix’ all held on city-centre street circuits. Formula E represents cutting-edge engineering and progressive design. It promotes clean energy and sustainability, which makes it a great partner for IHG with its own strong track record of innovation and commitment to achieving sustainability, through its award-winning environmental management tool, the IHG Green Engage™ system.
The partnership will be officially launched at the inaugural Miami Formula ePrix on March 14th 2015, where IHG Rewards Club branding will be unveiled on the Mahindra Racing Formula E Team’s uniforms and cars raced by Bruno Senna and Karun Chandhok. As part of the strategic partnership, IHG will also become the preferred hotel partner of Mahindra Racing Formula E Team worldwide.
The partnership will offer IHG Rewards Club’s valued members various levels of access to the Mahindra Racing Formula E Team and its drivers, both at ePrix and other exclusive member events, in some of the world’s most exciting cities from Miami to Beijing and London.
This latest enhancement is in addition to the other existing industry leading benefits of IHG Rewards Club such as, Reward Nights with no blackout dates and access to a wide selection of offerings in the new global redemption catalogue. The partnership also gives IHG Rewards Club members more opportunity to share rewarding experiences such as these, with their family and friends.
From 2015, IHG Rewards Club will take over the BMW partnership which has been evolved to cover IHG Rewards Club branded cars in the British Touring Car Championship, driven by Andy Priaulx, and in the GTLM and GTD classes of the Tudor United Sports Car Championship in the US. It will also support the BMW NA Young Driver Programme, sponsoring up and coming female driver Ashley Freiberg, 23 who is competing in the Continental Tire SportsCar Challenge.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. Visit www.mahindra.com for more information on the race.