Pasticceria Ferrero to offer exclusive Ferrero Pralines variants never before available in Singapore
Ferrero, producer of the world’s most celebrated praline Ferrero Rocher, launched its first Southeast Asia boutique Pasticceria Ferrero, the only store of its kind in the world this festive season with new exclusive variants of Ferrero Pralines that will be offered to Singaporeans exclusively at the Pasticceria Ferrero this Christmas to indulge their palettes and give them the opportunity to create personalized gift boxes for their loved ones.
The Story of An Italian CreationThe event also unveiled the longstanding and unique heritage of Ferrero. With so much going into creating that precious moment, Ferrero Rocher truly brings the fine art of Italian creation to life. Ferrero Rocher is made only with the highest quality ingredients, beginning with the hand-picking of the finest of hazelnuts which form the heart of Rocher. The creations are then covered with decadent chocolate that reflects the elite taste of those who gift them.Ferrero Chefs Luca Dellapiana and Alessandria Davide, flew in from Italy to lead a live demonstration of the making of Ferrero Rocher for the captivated audience. Joanne Peh then had the chance to create her own individual precious gift for new husband Qi Yu Wu. Live demonstrations will continue over the next 4 weekends at Pasticceria Ferrero.
Personalizing A Precious GiftThis year, Singaporeans will have a chance to make their Ferrero Pralines gift even more precious through the Pasticceria Ferrero located at Wisma Atria. Customers at the Pasticceria Ferrero will be able to customise their gift boxes with a range of variants, including the special pralines available only this Christmas, for Singaporeans.
The Pasticceria Ferrero is only available for a limited period during this festive season. From the 27th of November 2014, Singaporeans will have the opportunity to create their own Precious Moments in the Pasticceria Ferrero at Orchard Road’s Wisma Atria. The Pasticceria Ferrero will stock exclusive pralines – Ferrero Tenderly White, Ferrero Cappucino, Ferrero Tenderly Nougat, Ferrero Manderly, Mon Chéri, Pocket Coffee, Kusschen White, Kusschen Milk, Kusschen Dark, Raffaello and Ferrero Rondnoir- the latter 2 pralines are currently part of the assortment in the Ferrero Collection. Along with these, Ferrero Rocher will once again bring in its all-time Christmas Limited Edition Rocherone and the Christmas Pyramid. The new range of Ferrero Rocher will be available for a limited period only.
Leonardo Perrone de Almeida elaborated: “Ferrero Rocher has always celebrated the spirit of gifting. The fine elegance of our pralines makes them the special gift for precious moments. This exclusivity is further underlined by our long Italian Heritage, high quality ingredients and the delicate process that goes into every chocolate we produce.”
Bringing luxury to lifeVisitors to the Pasticceria Ferrero will get the opportunity to watch live demonstrations of the making of Ferrero Rocher by Ferrero’s specially trained Italian Chefs. The demonstration will be held on weekends from 29 November to 1 December.