Shiseido Travel Retail introduces a different beauty experience with the S E N S E art installation at Jewel Changi Airport in Singapore. The art installation is found at the SHISEIDO FOREST VALLEY’s West Trail, and it was inaugurated by Shiseido’s President and CEO, Masahiko Uotani, at an exclusive launch event that invited guests to ignite their senses.
The S E N S E art installation is a collaboration between SHISEIDO and teamLab, a Tokyo-based interdisciplinary art collective. A dynamic harmony of logic and feeling, the material and spiritual, S E N S E is the result of diverse minds coming together, uniting scientists, researchers, composers and artists to create an experience of scent to create calm; an experience of sound to create peace; an experience of sight to create serenity; an experience of touch to create harmony. Ultimately, the S E N S E experience allows travellers from around the world to reignite their senses and connect with their inner selves to rediscover meaningful beauty.
SENSE OF SIGHT
teamLab’s artwork Resonating Forest illuminates the trees at the S E N S E art installation at SHISEIDO FOREST VALLEY’s West Trail. Each tree’s light is autonomous, shining brightly and fading as if it is breathing, accentuating the mystique of nature. The installation transforms as visitors delve further into the forest’s depths, honing their sense of sight as the lights dance and flicker.
SENSE OF SOUND
During the day, a uniquely composed SHISEIDO musical piece will reignite visitors’ aural senses along this sensory exploration. Yota Morimoto, composer and sound artist, composed music that recreates the breathing sound of a natural forest. A blend of natural elements, as well as Japanese and Western instruments create the pink and brown noises that evoke the relaxing sound of nature, proven to release stress and tension.
As night falls and the resonating forest by teamLab come alive, a specially designed music arrangement based on the modified tones and pitches of the glass harmonica and ocean waves will pacify with a sense of balance and harmony. As visitors interact with the artwork, the countless calming tones at varying pitches spread together with the coloured lights.
SENSE OF SMELL
Olfactory senses will be awakened by the SHISEIDO Ultimune scent, created by Dr Tomonori Ueda, Senior Fragrance Design Researcher SHISEIDO. The scent contains a combination of soothing aromatic notes, including Rose and Lotus elements that are proven to relieve stress and bestowing a calming effect, based on SHISEIDO’s long years in aromacology research.
SENSE OF TOUCH
To enhance the experience, visitors can interact with their surroundings, by downloading the Jewel Changi Airport app on iTunes or Google Play to access SHISEIDO’s very own S E N S E app. Learn more about each sensory element that is re-ignited throughout the journey and conclude the experience by a message on the virtual SHISEIDO Tree.
The S E N S E art installation is located at the West Trail of SHISEIDO FOREST VALLEY, a wondrous four-storey indoor ‘forest’ which will allow visitors to experience the Japanese appreciation of nature, beauty and art.
S E N S E at SHISEIDO FOREST VALLEY
SHISEIDO FOREST VALLEY at Jewel Changi Airport: entry and exit points at every level
S E N S E is located at the West Trail of SHISEIDO FOREST VALLEY