Singapore – Molly, POP MART’s top IP, turns 15 this year! CapitaLand, in collaboration with POP MART, is throwing Molly Southeast Asia’s biggest anniversary celebration this festive period. From 11 November, celebrate the jolly season at 16 CapitaLand malls and immerse yourself in the magic of Molly’s jolly world. Taking the pop art world by storm, Molly’s allure is undeniable, with her signature confident pout, innocent large lake-green eyes, coupled with the mystery of the blind box unboxing experience. This year, CapitaLand’s annual festive campaign presents four themed installations across 16 CapitaLand malls islandwide.
Endless Fun this Jolly Month
This festive season, be (re)acquainted with Molly and discover her fantasy world with the world’s first islandwide art installation featuring Molly in four thematic backdrops based on the series – Yummy Party, One Day of Molly, Molly My Childhood and MEGA Space Molly.
Treat yourself and dig into Molly’s favourite childhood treats with the Yummy Party themed decor at Westgate, JCube, IMM, Junction 8 as well as a 9m x 10m wide photo set located in Plaza Singapura. Then get to know Molly and all her hobbies with the One Day of Molly themed decor at Bedok Mall, Bukit Panjang Plaza, Lot One and Tampines Mall. Be sure to take a wefie with Molly in front of a row of Peranakan Houses exclusive to Singapore as part of a majestic 10m x 7m outdoor grand centrepiece at Bugis Junction. Reminisce your childhood with Molly at the Molly My Childhood themed decor sets in Bugis+, Bugis Street, and SingPost Centre, then cool off from the tropical heat at the 6m x 5m wide pool with the 4.5m tall Molly at Aperia. Finally, take off to space with MEGA Space Molly at Funan with a 2m tall centrepiece featuring the coveted SPACE MOLLY Return Series with astronaut Molly dressed in a cute pastel green and pink space suit.
Molly Let’s Play! – Gamification and Rewards
In addition to this amazing visual showcase, shoppers can look forward to a range of exclusive deals and promotions via the CapitaStar Rewards Games and stand to win up to S$50 eCapitaVoucher.
As part of CapitaStar’s 10th anniversary celebrations, CapitaStar members are invited to complete exciting daily tasks and actions with a gamified experience on the CapitaStar App between 11 November to 31 December to collect Molly My Childhood Series character stamps and earn STAR$®, promo codes and more! CapitaStar members with all seven character stamps collected will stand a chance to win one million STAR$® (equivalent to S$1,000 worth of eCapitaVouchers). The first 100 customers to collect all of Molly’s Stamps will receive POP MART merchandise that can be redeemed at the POP MART Funan Store.*
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