NEWS Technology

Made for the Great Outdoors: New NIKON COOLPIX W300

Made for the Great Outdoors:  New NIKON COOLPIX W300

Nikon Singapore release the new high-performance and tough COOLPIX W300, made for the great outdoors. The new Nikon COOLPIX compact camera goes down to the sea with a waterproof depth of 30m, survives falls of up to 2.4m, weathers the cold temperatures down to -10°C, and manages a dust proof ruggedness to get right into those adrenaline-filled quests.

Trusted companion on land and in water:

The W300 goes down to the depths of 30m without needing a separate underwater housing as your capture photos and videos of the fascinating marine life. The shockproof characteristic that is popular with its predecessor, the COOLPIX AW130, have also been improved to withstand falls from up to 2.4 m. The camera’s tough body is designed not only to withstand temperatures as cold as −10°C, but also to resist dust and sand for fun, worry-free use at the beach, on ancient citadel trails, or for a hike up the hills.

Equipped with a 5x optical zoom NIKKOR lens that covers the wide-angle 24 mm to telephoto 120 mm and a maximum aperture of f/2.8, the camera is also engineered with Dynamic Fine Zoom, which supports zooming up to approximately 10x.


Defining the outdoors in motion:

Record stunning sunrises from the hilltop, or the starry night sky by the campfire with the support for 4K UHD (3840×2160)/30p movie recording. When going underwater and facing different lighting environments, the exposure can be locked with the AE lock function so a diver can easily focus on framing the perfect shot without worry. The W300 is also equipped with functions for recording of not only time-lapse movies, but also superlapse movies.


Tools of the adventurer:

With an elegant and stylish design that looks great to use around town, improvements to features such as the grip and shutter-release button further make the COOLPIX W300 easy to operate, even when wearing gloves. It is also equipped with a new LED light button for convenient lighting back-up when preparing to take pictures or record movies in dark surroundings.


The Nikon COOLPIX W300 is now available from all authorised Nikon retailers at a RRP of $689. For more information on the new COOLPIX W300, and other Nikon products, please visit

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