Founded in California in 1966, heritage American tennis brand K•Swiss celebrates its 50th Anniversary this year with the launch of its 50 Love campaign this month. Additionally, the brand will also release a limited edition anniversary footwear collection that possesses the same outstanding comfort, fit and workmanship as the originals. From the introduction of the first all-white leather tennis shoe to the brand’s modern day vision to inspire and outfit the next generation of entrepreneurs, K•Swiss has a storied path to celebrate. The brand has represented innovation, quality, performance and style for the past 50 years, becoming a reference brand for on-court performance and off-court style.
The 50 Love campaign will debut an aspirational series of brand imagery in conjunction with the drop of the limited edition anniversary product collection. The Anniversary Pack honors iconic shoes from the K•Swiss archives and uses modern technologies and premium materials alongside gold accents. The Anniversary Pack introduces seven updated models for the Singapore market, including: The Classic ’66, Si-18 International OG, The Classic VN, Surf ‘N Turf, and the Irvine OG 50th, all in limited quantities.
The 50 Love Campaign will also be supported by K•Swiss’s Spring/Summer’16 collection with styles built to honour the brand’s past and celebrating the future of lifestyle footwear and apparel fashion with premium materials, metallic materials and prints. The 50th Anniversary styles, The Classis ’66 will be available at World of Sports in limited pieces at a later date and it retails for $209. The Spring/Summer’16 collection is available at selected World of Sports from May.
Follow K•Swiss’ Golden Celebration at www.kswiss.com and via social media with #50Love and @worldofsportssg.