Sneakerheads, skaters, and street fashion aficionados rejoice! CASIO has unveiled its latest collaborative project, and it’s with Singaporean cult sneaker customizer SABOTAGE (commonly stylised as SBTG).
The brainchild of Mark Ong, SBTG started out 15 years ago as a one-man sneaker customisation workshop, which has matured into the full-fledged design and production house it is today. Hyper-distinctive brand signature aside, SBTG is also known for its military-inspired designs, especially the hand-painted camouflage patterns that Mark Ong considers a constant journey to improve on. This collaboration project with CASIO came about entirely by chance – Mark Ong was introduced to the CASIO Singapore team through his brother, who was involved in another CASIO-linked project, and it was then that the idea to team up was mooted.
Decked out in a matte military green, the watch comes emblazoned with SBTG’s signature leopard camouflage pattern around its LCD display. The display itself is protected by “bull bar” wire frame protectors – a nod to old school G-SHOCK aesthetics, and yet another reference to the built-in redundancies that typically reinforce military equipment. Meanwhile, the display and case back bear SBTG’s brand signature and the DW-5600 model tag in a nod to the partnership. Activating the watch’s backlight will reveal SBTG’s slogan, “Destroy To Create”.
The G-SHOCK X SBTG DW-5600 is part of a capsule collection that will also include a shirt, cap and skateboard deck. It will be available in Singapore, Malaysia, Thailand and Indonesia. The enthusiast who wants a complete ensemble can look forward to acquiring all four pieces of the set when the collection drops on 3 February to 11 February 2018 at the G-SHOCK pop-up store (Wisma Atria, Outdoor Atrium). The collection can also be picked up at all G-Factory stores (except for IMM) from 12 February onwards.
In line with celebrating the origins of G-SHOCK, CASIO will also be launching an “ORIGINS” campaign showcasing key DW-5600 collaborations with original creators, in line with G-SHOCK’s branding of absolute toughness. The campaign will run in Singapore, Malaysia, Thailand and Indonesia. More details on the campaign will be available at a later date.
