Jetstar has joined forces with the National Reading Movement to encourage customers to read on their holidays with the launch of Jetstar’s Big Book Swap – the world’s highest book club!
A survey of over 3,900 Singaporeans showed that reading was not a priority for most people. 55% of the respondents read less than five times a year, with 42% stating that the primary reason for not picking up a book was due to a lack of spare time. Despite holidays being a time for people to unwind and relax, only 7% usually read while on vacation. Jetstar is encouraging customers to put away their electronic devices and recapture their love for reading on flights and holidays.
To bring this to life, the Jetstar Big Book Swap will make books readily accessible to passengers at no cost, kick-starting a book exchange movement in the air. Passengers are invited to enjoy their book inflight and on holiday, and simply return it to the seat pocket during their return Jetstar flight for the next passenger en-route to their holiday destination. Passengers wanting to contribute their own books to the flying book club can also get a Book Swap sticker from the Jetstar crew.
Jetstar’s Big Book Swap will be available on all Jetstar Asia flights from 30 July to 31 August 2016. For more information, visit http://www.jetstar.com/sg/en/big-book-swap
