With 11 restaurants currently across the island, Texas Chicken® adds more vibrancy to the local F&B scene with the grand opening of its restaurant at Resorts World Sentosa today. The 12th restaurant in Singapore hits a major milestone as Texas Chicken’s 500th international restaurant.
Texas Chicken first entered the Singapore market in 2010. To date, there are 12 Texas Chicken restaurants in Singapore. While Texas Chicken’s largest and most established market is the Americas, Asia has quickly expanded from a one-country business in Indonesia to eight countries, with the most aggressive growth in the Malaysia and Thailand markets. Texas Chicken entered the Malaysia market in 2013 and has experienced rapid growth and acceptance in the region. The brand is preparing for the opening of its 30th restaurant in Malaysia and has plans to open a new restaurant every four-to-six weeks. The most recent expansion for the Texas Chicken brand in the Asia-Pacific region was Thailand in November 2015, opening six Texas Chicken restaurants in less than a year.
In 2016, Texas Chicken will open in four new countries – Laos, Pakistan, Oman and Bahrain and plans to open 60 new restaurants in 2017. With the number of new country commitments, the brand is on track to open 100 international restaurants annually – starting in 2018 and continuing extensive growth for years to come.