Pearlie White®, Singapore’s only home grown maker of oral care products, today announced The Real Red® toothpaste as the newest addition to its family of products. Retailing at S$3.95, it is Pearlie White®’s most affordable variant yet and delivers on Pearlie White®’s promise, which is, to make high-quality, made-in-Singapore oral care products readily accessible to value-conscious consumers.
Proudly Made in Singapore
Entirely and exclusively manufactured in Singapore at Pearlie White®’s GMP (ISO22716) certified facility in Ang Mo Kio, the anti-cavity fluoride toothpaste contains no harsh chemical ingredients like sodium lauryl sulphate, saccharin, parabens, triclosan or artificial colouring – just straight up, cavity-fighting honest toothpaste.
The Real Red®’s design and packaging, proudly and suitably bears the lion head symbol used to promote our national identity. Its launch will be accompanied by a marketing campaign to capture the real smiles and genuine emotions of Singaporeans.
The Real Red® is available at all major department stores, personal care stores, pharmacies, supermarkets and Pearlie White®’s website. The proudly made-in-Singapore toothpaste will be available at a recommended retail price of $3.95 (138g tube) each.
‘Real Red, Real Singapore Smiles’ campaign
At a time where we have become increasingly preoccupied with digitally-enhanced standards of beauty, including Hollywood-worthy smiles that feature perfectly straight teeth, digitally polished to a brilliant white shine, Pearlie White® has commissioned noted Singaporean photographer Chia Aik Beng to capture real smiles in his signature street documentary style.
The images, featuring Singaporeans and real smiles, will become the centrepiece of Pearlie White’s launch campaign for The Real Red®.
For more information, please visit http://www.pearliewhite.com
