POCARI SWEAT Partners With 7-Eleven To Launch Nation-wide ‘POCARI CROSS RUN’ App Backed By Latest BEACON Technology

With the increasing number of runners in Singapore, and with the country having one of the highest smart phone penetrations in the world, the free application which will be available from today for iOS and Android devices, will encourage Singaporeans to continue to live a healthy and active lifestyle.

BEACON

The new BEACON device that ‘POCARI CROSS RUN’ application will tap on

The application which is backed by the latest BEACON¹ technology, employs the short-rage wireless technology, Bluetooth Low Energy (BLE) and will be the first and largest scale promotional series to utilise this system. The new BEACON technology will be set up in all 7-Eleven stores here, which will take promotions and campaigns to a whole new level. The BEACON device provides area-specific content customization as well as a variety of interaction responses which is determined by the distance a runner has completed.

It will also allow users to achieve their running goals, by making the run more interesting through app-generated, customized running course. 7-Eleven stores as hydration points will also be represented in the app, which allows runners to purchase POCARI SWEAT for rehydration, from the nearest 7-Eleven store.

To generate more hype, participation points will be awarded via the app, when users pass by a 7-Eleven store during their runs, complete a running course, or make a POCARI SWEAT purchase, by tapping on the BEACON devices available at all 7-Eleven cashier counters. The longer the running distance, the more points a user will receive. The interactive experience is not just limited to runners, whereby app users can also play games such as Bingo and earn tokens when they pass by 7-Eleven stores as well.

POCARI SWEAT’s Singapore Country Manager, Ms. Puspita Winawati commented, “We are extremely excited to be incorporating the latest technology in the way we interact with our customers and with the extensive network of the 7-Eleven stores here in Singapore, which serve as water points, runners will have the flexibility of enjoying the POCARI CROSS RUN app wherever they want. ”

She continued, “It is also our hope that through the launch of the POCARI CROSS RUN app, we can encourage more people to take up running as part of a healthy lifestyle.”

POCARI-CROSS-RUN-app

The ‘POCARI CROSS RUN’ app is free to download and is available in App Store and Google Play.

¹Beacon is the latest low-powered, cost efficient transmitter that is able to notify and connect to customized applications on mobile devices. The technology recognizes devices running on the iOS7 and Android 4.3 operating system that are within close proximity. Specific messages or actions can be delivered when the devices are detected.

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