PLAY LINE FRIENDS Store in Singapore held its Grand Opening on 29 October 2020, Thursday, with exciting promotions and the big reveal of a 2.8 meters tall mascot!
Singapore’s very own PLAY LINE FRIENDS delivers a fresh concept – featuring a larger than life size SALLY statue, standing at 2.8 meters tall, ready to greet you as you enter the store.
The store’s bright yellow and playful theme will also bring new experiences to those who visit. Through its unique and trendy concept, PLAY LINE FRIENDS will also feature new never-before-seen collaborations so as to bring the brand and its characters closer to its consumers around the world.
The store features over 1,000 home, office, and lifestyle LINE FRIENDS merchandise, which are both practical and adorable – perfect for any occasion. A whole range of WORLD TOUR exclusive merchandise that present various countries all over the world and are available only in Singapore.
In celebration of the grand opening, shoppers will receive complimentary double-faced character fans and/or character balloons from us with every $30 and/or $50 spent in-store! Characters featuring BROWN & FRIENDS including BROWN, CONY, SALLY and CHOCO as well as BT21 – KOYA, RJ, SHOOKY. MANG, CHIMMY, TATA, COOKY and VAN.
PLAY LINE FRIENDS Singapore Store
107 North Bridge Road
Opening Hours: 10:00 am – 10:00 pm daily
About PLAY LINE FRIENDS
PLAY LINE FRIENDS is a concept store based on LINE FRIENDS globally well-known character lines – BROWN & FRIENDS and BT21. It was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global millennials and Gen.Z consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you.