Following last year’s overwhelming response by Singaporeans to Nutella’s #YourNutella campaign, the brand is now offering the opportunity for local fans to create customized jars of the delicious hazelnut spread with their own personalized message (within 12 characters). Dubbed #NutellaMessenger, the new campaign kicks off on October 26 with a never-before-seen special Nutella pop-up store located at Cathay Cineleisure.
‘Popping-up’ for just five days only from 26 to 30 October 2016, Singaporeans will be able to purchase and customize their own special Nutella jar for themselves, or to give to a family member or loved one. The pop-up store will also feature a uber-cool café with yummy Nutella inspired breakfast treats, available complimentary for all customers who purchase a customized Nutella jar.
Nutella is also giving fans the chance to share their own personalized messages via social media through a unique, customizable online image generator. Fans can choose thoughtful messages from various categories such as ‘Love’, ‘Celebrations’ and even ‘Singlish’, and further customize their message by selecting from a variety of interactive and fun backgrounds. The GIF generator can be accessed here from October 19.
Instagram enthusiasts can also follow the campaign on the Nutella SEA profile or share their own Instagram posts by tagging @NutellaSEA with the #NutellaMessenger tag.
The Nutella pop-up store will be located at B1-09 at Cathay Cineleisure for just five (5) days from Wednesday, 26 October, and opening hours will be from 10am – 10pm.
For more information about the campaign and activities, head over to Nutella.com.
