Understanding that a name is a very big part of a person’s identity, Nutella wanted to pay tribute to what makes us all special. At the same time, the brand wanted to say thank you to all its customers for being loyal to the brand. And that’s how the #YourNutella campaign was born.
Fresh from the successes of #YourNutella in both Europe and the Middle East, the Singapore campaign aims to get people to share their stories through the @NutellaSEA instagram handle and #YourNutella.
They want to hear stories from fans about what their name means to them, or their stories and memories of Nutella.
“For many, Nutella has been a huge part of their childhood, as they enjoyed the spread at breakfast. We recognize the role we played in their lives growing up, and thought it would be great for us to say thank you to our fans for their years of support. Everyone’s name is unique, just like our friendship with our fans and we hope that our #YourNutella campaign would convey our gratitude for their support”, shares Fabian Heymer, Brand Manager for Nutella South East Asia.
The launch event was held at Bugis Plus from September 7 – 13, where fans will be able to purchase jars of Nutella at $5 and have the option of personalizing their jar at the YourNutella factory onsite.
From October onwards, participating supermarkets will also carry the name label standees, with selected stores running promotional events for fans to get their own name labels.
For fans that are unable to find their names in the standees, the YourNutella.com website will launch on Sept 14. This will allow anyone to customize their own labels and have them sent through snail mail to their address.
For those who want to contribute to the campaign, take a picture and tell your story, then tag the @NutellaSEA Instagram account with #YourNutella.
