Cole Haan, the iconic American lifestyle footwear and accessories brand and retailer, is excited to launch its newest dual gender collection, GrandPrø Tennis on Friday, 15th July 2016. The shockingly light GrandPrø Tennis shoe is a vintage-inspired sneaker, updated with a thoroughly modern operating system.
Weighing in at just 159 grams, the extraordinary women’s GrandPrø is nearly half the weight of the ordinary court shoe, while the men’s is one third less than the average leather court shoe, weighing in at 249 grams.
Coinciding with the launch, Cole Haan is releasing a multi-channel campaign, entitled “Lighten Up Your Game”. The new campaign embodies the light-hearted spirit and lifestyle of GrandPrø Tennis, offering demonstrations of the shoe’s extraordinary lightness.
The GrandPrø Tennis Collection will be available in stores from 15th July onwards at Paragon, 02-11 and Suntec City, North Wing, 01-473.
