Inspired by extraordinary women and their dynamic lives, ECCO, the Danish footwear and leather goods brand, introduces ECCO Shape Collection, a new range of beautifully designed footwear with heels as part of the Autumn/Winter 2016 collection which is available in stores from August 2016.
The sides of the hell are filled with PU after the heel is screwed to the shank through a direct injection, providing a highly hardwearing, light and flexible sole. The foot bed design lowers the heel of the foot within the shank, allowing the 75mm heel to ‘grow’ and extra 15mm to an elegant 90mm.
Specially designed for ECCO Shape Collection, the upper part of each shoe is made with rich, soft calf leather and the moulded interior is lined with premium leather for optimum comfort.
The ECCO Shape Collection, priced from $249.90, is now available at all ECCO concept stores and online sg.ecco.com.
For the debut of ECCO Shape, a new line of heeled footwear for women, Danish premium shoes and accessories brand, ECCO, has launched a locally-produced series of five short videos based on the campaign’s social media hashtag #WomenShapeTheWorld and collection tagline, “Women Shape The World. We Shape Their Shoes”.
The concept of each video is to share real-life stories and experiences of Singaporean women who have taken the road less travelled in their life or career path and in doing so, live their life with a strong sense of purpose and passion, such as the first Singaporean woman to solo ride her motorbike from Singapore to Mount Everest; a service banker turned hawker selling wanton noodles to continue her father’s food legacy; a mother of three who conquered the South Pole and a few others.
ECCO honours these five women and shares their stories through these videos with the hope that it inspires others to do their bit to shape the world they live in. These videos are launched from 20 September progressively over the next few weeks on e.cco.to/shape
