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Home Campaigns

Celebrated filmmaker Eric Khoo directs video for Okamoto’s latest campaign

by Darren Ang
September 1, 2015
in Campaigns
Reading Time: 3 mins read
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Celebrated filmmaker Eric Khoo directs video for Okamoto’s latest campaign

The number one condom brand in Japan, Okamoto, has partnered with internationally-acclaimed Singaporean film director Eric Khoo to launch a campaign celebrating the female orgasm.

The campaign features a 30-second video that seeks to capture the beauty of women at the height of their pleasure. Roping in Eric Khoo to direct this piece was a natural fit as sexuality has always been a strong and consistent theme in his movies (from his debut feature Mee Pok Man to 12 Storeys to Be With Me).

Okamoto’s Singapore spokesperson, Mr Andy Ong, Managing Director, said, “Over the years sex has evolved from being a taboo topic – an obligation for women to reproduce – to something beyond that. The idea behind You’re Welcome is to celebrate strong, confident women of the 21st century who are unafraid to enjoy sex. And to all our male customers who care about their partner’s pleasure during sex, we’d like to say to them, ‘you’re welcome’.”

Having produced and directed some rather controversial themed films, Eric Khoo said, “When the idea was first shared with me, I was intrigued by the concept. Shooting this piece, I wanted to capture the beauty of the female orgasm in its raw cinematic form.”

Reasons to be Thankful
Famously known to be one of the thinnest and softest condoms ever made, Okamoto’s flagship 003 series remains to be a favourite with its supreme quality and variation to suit the unique individual. With 75 years of experience and case studies under their belt, Okamoto condoms are made of SheerlonTM – a process that produces rubber condoms from natural latex. Aside from being thin and soft yet durable, both men and women out there can be thankful for the absence of the off-putting rubber smell.

Okamoto 003 Platinum
The flagship product of the 003 series and best-seller in most markets, the Okamoto 003 Platinum, unrolls smoother and ensures reliability. At only half the thickness of normal latex condoms, couples can be grateful to Okamoto for bringing them closer and dispelling the myth that using a condom hinders performance.
Okamoto 003 Aloe
Aloe Vera has been used in beauty products and skin care ranges as a soothing element for sensitive skin. You can be thankful to Okamoto for the water-based lubricant replicating that for your most intimate parts. Okamoto 003 Aloe takes love making to a pleasure level with the absence of the off-putting rubber latex smell and sticky residue.
Okamoto 003 Real Fit
Okamoto’s 003 Real Fit proves that they design condoms to give all a reason to thank Okamoto for the skin-on-skin feeling conforming to the natural real shape. Providing a closer fit and eliminating the reservoir tip, one can be assured of maximum sensation and comfort during love making.
Okamoto 003 Hyaluronic Acid
Incorporating an element that provides deep moisture and nourishment, Okamoto cleverly introduced the 003 Hyaluronic Acid. Created with women in mind, the water-based hyaluronan element brings maximum moisture avoiding dryness during intercourse. To top it off, it’s gentle on the skin and seeks to enhance love making experience for all.

Okamoto 003 Series condoms are available at leading convenience stores, supermarkets, petrol service stations, pharmacies and personal care stores. Price ranges from $5.95 to $14.90 for a pack of 4s or 10s.

For more information, please visit www.okamoto.sg. You’re Welcome.

Tags: condomseric khoookamotookamoto singapore
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Darren Ang

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